Many people use interchangeably the words ethics and morals. However their meanings are different. Morality is the set of values, norms and customs of an individual or group of people in relation to good and evil, right and wrong. Values that are generally in the exercise of social interaction, which has two essential characteristics. First. Are changeable and adaptable, never fixed. Second.

Individual and social acceptance. Ethics, however, is the philosophical attempt to build the foundation of morality. Put another way, ethics helps us to question the assumptions on which moral action is based, allows, then, that these charges are more appropriate to a specific society. The objective morality, which is just the set of moral standards exist as social facts, regardless of a subject or person wants to consider them or not. However, the sociological realities imply that human beings act out of inertia, customs, traditions, unreasoning, ie by the "mass mind." Contrary to this attitude of self-justification, is the acceptance by each individual from their responsibility. Using moral values can become the architect of his own path, or a better way. Our region has developed an economical, commercial and social at a speed different from that of local entrepreneurs. The main actors in this are entrepreneurs from other regions of the country and with the minimum input some foreigners.

While local entrepreneurs are in a mental fight about the acceptance of new customs, values and rules adopted by the vast majority of the inhabitants of our peoples, that is, young men and women, foreign businessmen have had the opportunity established and grow their businesses. To follow our stores with newsboys, speakers located in the doors, washing inside sales points concoctions, ignoring the theories and techniques of marketing. The analysis of ethics or ground philosophical morals of a people in addition to serving as a parameter for a better coexistence strategies used to support economic growth and trade in a region. As a basis for the exercise of individual life, social and commercial, is an important tool. As a basis for marketing strategies is essential.